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  • Jill A. Tanzi, DDS

Running a Profitable Dental Office

Updated: Apr 24, 2023

Running a profitable dental office requires a combination of effective management skills and a deep understanding of the dental industry. Here are a few strategies that can help you run a successful dental practice.


First, it's essential to focus on patient satisfaction and customer service. Happy patients are more likely to recommend your practice to others, and word-of-mouth referrals are incredibly valuable recruiting new patients. Make sure that your staff is friendly and knowledgeable, and that your waiting room and treatment areas are comfortable, clean, and inviting.


Successful offices invest in targeted marketing to attract new patients. You can advertise your practice through various channels, such as Google, social media, and local publications. For most practices, the bulk of new patients come from current patient referrals. Make sure that your marketing message is clear and targeted to your ideal patient demographic.


Consider expanding your services to increase revenue. For example, you could offer cosmetic dentistry, implants, or orthodontics, which tend to be higher-priced services. You could also consider partnering with other dentists or specialists to offer a broader range of services.


Evaluate all of your insurance contacts yearly to make sure you are not losing money on any of the services you provide. Lower fees equates to high patient volume to produce the same amount of profit. With inflation and increased employee salary demands, these factors have put tremendous pressure on dental offices financially. An understanding of your financial statements is crucial for success.


Running a profitable dental business requires a focus on customer service, cost control, finances, effective marketing, and diversification of services. By implementing these strategies, you can build a successful and sustainable dental practice.


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